Utility Warehouse - Build up to Christmas

Photographer: Oliver Beamish

Stylist: Emma Beamish

Art Direction: Caitlin Burr

Food stylist: Rob Morris

Set Build: Beamish Creative Ltd

Studio: Street Studios

Assistant: Jack Mather

A set of GIF’s was produced to be used as internal communication for UW staff to realise the potential for earning bonuses for the Christmas period.

The imagery has to be on-brand for UW yet demonstrate the quality of the product from suppliers such as F&M 

GIFs were chosen to emphasise the ability of the partners to build up the rewards to a larger scale with more sales.

With the variability of viewers' broadband connections, we limited the size of the gif via the number of colours, frames, and overall pixel size to deliver the functioning animation in an email.